GMB vs. On-Page SEO: What’s the Difference

GMB vs. On-Page SEO: What’s the Difference

In today’s digital landscape, ensuring your business has a strong online presence is crucial for success. As a small to medium-sized service-based business, you may have come across the terms “GMB” and “on-page SEO” in your quest to enhance your visibility on search engines like Google. But what do these terms mean, and how do they differ? 

To better understand Google My Business (GMB) and on-page SEO, we’ll start by highlighting their unique features and clarifying when and how to utilize each strategy. This way, whether you’re a plumber, dentist, caterer, or another service-based business looking to boost your online visibility and attract more customers, you can understand how each of them can help you.

Understanding Google My Business (GMB)

Before diving into the differences between GMB and on-page SEO, let’s first talk about what exactly GMB is. GMB is a free listing service provided by Google that allows businesses to create an online profile showcasing their company information. This includes details such as contact information, hours of operation, customer reviews, photos of your establishment, and your services – all conveniently displayed when users search for relevant keywords or phrases related to your business.

Having a well-optimized GMB profile can significantly impact your local search rankings. When users search for businesses in their area or specific services you provide, having an optimized GMB listing helps your business appear in search results with valuable information your potential customers need.

Exploring On-Page SEO

While GMB focuses on optimizing your business profile within Google’s ecosystem, on-page SEO primarily relates to optimizing individual web pages on your website itself. On-page SEO involves various techniques to improve organic search rankings by making adjustments directly within the content and structure of your website.

When implementing on-page SEO strategies, you optimize elements such as keyword usage, meta tags, headers, URLs, and internal linking. By doing this, search engines like Google can better understand the relevance of your web pages to specific search queries. This helps them to see the value you bring to the consumer, so they rank your website higher in search results when users search for keywords related to your business or industry.

Key Differences

Now, let’s explore the key differences between these two strategies:

Focus and Scope

GMB manages your online business profile within Google’s local search ecosystem. It ensures accurate business information is displayed to potential customers searching for related services in your area. On the other hand, on-page SEO deals with optimizing individual web pages on your website to improve their visibility and rankings in organic search results.

Information Provided

With GMB, you provide essential information about your business, such as contact details, address, hours of operation, customer reviews, and photos. This makes it easier for potential customers to find relevant information quickly. On-page SEO focuses more on optimizing content using target keywords and providing valuable information that is useful and engaging for visitors.

Local vs. Organic Search Results

GMB influences local search results by ensuring your business appears when users search for services in their area. With on-page SEO techniques implemented across your website, you aim to improve organic search rankings – appearing higher in general search results based on specific keywords or phrases.

Immediate vs. Long-Term Impact

GMB allows you to quickly establish an online presence with an optimized profile to drive immediate traffic and visibility to your business. In contrast, on-page SEO is traditionally considered a long-term strategy that requires ongoing optimization efforts to gradually improve organic rankings and attract targeted organic traffic. 

Here at TB Technologies, we use non-traditional methods, or Rebel SEO, of which on-page is one component. When our technical team does on-page for qualifying prospective clients, which we offer free as proof that our method works faster than any SEO strategy you’ve experienced, your website will shoot up the rankings fast. The rest of our SEO strategy will get you to #1 and keep you there.


While GMB is focused solely on Google’s local search ecosystem, on-page SEO encompasses a broader approach by optimizing various elements within your website that can influence search rankings across multiple search engines.

Understanding these key differences between GMB and on-page SEO is essential for devising an effective digital marketing strategy. While both processes play a vital role in improving your online visibility, your business’s specific circumstances and goals will determine which approach to prioritize. Our Rebel SEO strategy incorporates both elements to ensure the best outcome and high ROI.

Next, let’s explore when and how to utilize each strategy effectively for your small to medium-sized service-based business.

When to Utilize GMB

Google My Business is especially valuable for businesses with a physical location or those targeting local customers. If you offer services in a specific geographic area, such as plumbing or landscaping, optimizing your GMB profile is crucial. Here are some tips for utilizing GMB effectively:

Accurate and Detailed Information

Ensure all information provided in your GMB profile is accurate, consistent, and up to date. This includes your business name, address, phone number, website URL, hours of operation, and any other relevant details potential customers might need.

Engage with Customer Reviews

Responding promptly and professionally to customer reviews plays a significant role in building trust and credibility. Take the time to respond to positive and negative reviews courteously, showing that you value customer feedback.

High-Quality Visuals

Upload high-quality photos showcasing your products or services. Visual content can leave a lasting impression on potential customers and help them visualize what you offer.

Post Regular Updates

Utilize the “Posts” feature within GMB to share updates about new products or services, promotions, events, or other relevant news. These posts appear alongside your listing in search results and can be an effective way to engage with potential customers directly.

By optimizing your GMB profile using these strategies, you can increase visibility among local consumers searching for services like yours while establishing credibility as a reliable business within your community.

When to Utilize On-Page SEO

On-page SEO is a process that involves making strategic optimizations within your website content and structure. By prioritizing on-page SEO, you can improve your website’s visibility in organic search results and attract targeted traffic. Here are some key aspects to consider when utilizing on-page SEO:

Keyword Research

Thoroughly research relevant keywords related to your industry, products, or services. Identify high-value keywords with reasonable search volume and low competition to target within your website content.

Optimized Content Creation

Create informative, valuable, and engaging content that incorporates your target keywords strategically. Ensure the content is well-structured using appropriate heading tags (H1, H2, etc.) while maintaining user readability.

Meta Tags Optimization

Optimize meta tags such as title tags and meta descriptions to accurately reflect the content of each web page. Use relevant keywords naturally within these tags to improve search engine visibility.

User Experience and Mobile-Friendliness

Focus on providing a seamless user experience by ensuring your website is mobile-friendly, loads quickly, and is easy to navigate. Search engines prioritize websites that offer excellent user experiences across devices.

Internal Linking Strategy

Implement an internal linking strategy that connects related pages within your website. This helps search engines understand the hierarchy and relationship between different pages while enhancing user navigation.

By consistently implementing these on-page SEO strategies across your website, you can improve its overall visibility in organic search results while attracting targeted organic traffic from potential customers searching for related keywords or phrases.

A Done-For-You Solution

GMB and on-page SEO are essential components of a comprehensive digital marketing strategy for small to medium-sized service-based businesses. Understanding the differences between GMB and on-page SEO allows you to leverage both strategies effectively and maximize your online presence, but doing it yourself can be overwhelming.

If you want to take advantage of these strategies and would like a professional who can prove they know what they’re doing before you pull out your credit card—and NO ONE in the SEO industry does that but us—contact us here.

We know how tedious and challenging it can be to do this and get it right, so we’ve made it easy for you to say yes and see the results.