Months 2-4: Building and Strengthening Your GMB and Local SEO Efforts

Months 2-4: Building and Strengthening Your GMB and Local SEO Efforts

Please Note: This is a series of Six related posts. Navigate to the next post at the bottom of each page or here:

  1. Advanced Strategies for Google My Business (GMB) Optimization and Local SEO
  2. Month 1: Laying the Foundation for Local SEO and GMB Success
  3. Months 2-4: Building and Strengthening Your GMB and Local SEO Efforts
  4. Months 5-7: Enhancing and Diversifying GMB and Local SEO Strategies
  5. Months 8-10: Advanced GMB Strategies and Secret Techniques
  6. Months 11 and Beyond: Sustaining and Advancing Your GMB and Local SEO Efforts

For more detailed information check out TB Technologies Trust Based Ranking Document

Introduction

After laying a solid foundation in the first month, the next phase of your Google My Business (GMB) and Local SEO strategy involves more advanced tactics to build momentum and strengthen your online presence.

Month 2 Tasks: On-Page Optimization and Content Creation

Local On-Page Optimization

  • Page Title, Meta, and Header Tags: Ensure each page on your website has an optimized title, meta description, and uses H1, H2, and H3 tags effectively for SEO.
  • Schema Markup: Implement schema markup on your website. This structured data helps search engines understand your website content better.

Content Strategy

  • Niche Silo Pages: Create three new pages on your website, focusing on niche-specific content. This helps in establishing your website’s authority in your business niche.
  • Patch Articles: Publish two articles (around 400 words each) through Patch, which boasts a high approval rate in Google News.
  • YouTube Video Creation: Develop a video showcasing your website, optimized for SEO, and use this in your Patch articles for enhanced ranking.

GMB Optimization

  • GMB Posts and Photos: Consistently post on GMB and update your media section with ten new images, applying advanced linking strategies.
  • RSS Feed and Auto Indexer: Connect your GMB posts to an RSS feed and an auto indexer to ensure all content is efficiently indexed by search engines.

Month 3 Tasks: Enhancing Brand Authority and Geo-Targeting

Premium Brand Authority Links

  • Web 2.0 Profile Links: Establish safe and high-quality brand links through Web 2.0 profiles to enhance your brand’s online authority.

Geo-Targeted Content Strategy

  • Neighborhood Related Articles: Publish three articles siloed together on your website, specifically tailored for Google and focusing on neighborhood-related content.

Continued GMB and SEO Activities

  • Patch Articles and YouTube Videos: Continue the strategy from Month 2, focusing on creating engaging content and using YouTube videos to bolster the articles’ SEO impact.

Advanced Image Strategy

  • Geo-Optimized Images: Submit advanced GEO optimized images to high-authority websites, editing EXIF data to target specific geographic locations.

Month 4 Tasks: Consolidating Gains and Advanced Linking

Content Silos and Press Releases

  • Content Silos Decision: Based on rankings, decide whether to create niche, GEO, or suburb type silos.
  • Premium Press Releases: Continue submitting to a vast network of news sites, with a focus on those that offer do-follow links.

Tier 2 Link Building

  • Linking to Patch Articles: Build high Trust Flow (TF) and Domain Authority (DA) links to your Patch articles, enhancing their authority and ranking potential.

GMB Posting and Image Strategies

  • Regular GMB Updates: Maintain a steady stream of posts and photos on your GMB profile, using advanced strategies to ensure maximum visibility.
  • Advanced GMB Photo Uploads: Utilize a special strategy for uploading images on GMB, aiming to share these across more than 70 sites.

Conclusion

Months 2 to 4 are critical for building upon the initial groundwork and introducing more sophisticated techniques to strengthen your local SEO and GMB presence. By focusing on on-page optimization, content creation, brand authority, and advanced linking strategies, you’re well on your way to solidifying your online presence and climbing up the local search rankings.

For more in-depth guidance or assistance in executing these strategies, our team is here to help.


This phase of your GMB and Local SEO journey is about amplifying your efforts, leveraging advanced tactics, and ensuring that your business stands out in the increasingly competitive digital landscape.

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